Marketeer creates a bridge between Marketing and Sales with support – by bringing smarter customer communication to your business. Marketeer can automatically engage every visitor using human-like conversation to provide support, capture leads, or intelligently escalate to a live agent helping turn visitors into active customers.
Three years ago Rudy Bianco saw an opportunity in using customer service for other departments effectively, to grow sales and improve the productivity of customer communication. Inside Viclone, the company he was managing at these years, implement different new corporate solutions to current and new clients. The problem was that the technology was not meant for this purpose and the cost of serving this to clients were so high. After two years working he spin-off a part of his development and build his new solution. Launched at end of 2014 as a beta version, working in 5 languages got in 2 months 250 companies using it. Talking with few of those companies, getting the impressive well received feedback and studying the names behind the beta signups, he started Marketeer as a company joining the best C-level team for an Startup. Well experienced people with great connections to build a growth strategy for a B2B service.
The team is backed by successful European serial entrepreneurs.They bring more than 120+ years of experience and 2 successful exits of over €100M, to build Marketeer. Alfred Gangelberger,CSO, is a serial entrepreneur expert in agile sales in over 12 countries. Rudy Bianco,CEO, serial entrepreneur with over 18+ years experience building companies of advertising, creativity and software. Werner Embacher,Country Manager,25+ in sales which 14+ years was in HP. Gustavo Buontempo,Strategy, 30+ years in IT, former Siemens IT CEO.Cristian Oglio, CFO,entrepreneur expert in financial services over 20+ years. Andres Carballo, CTO, PhD computer science and artificial intelligence.
They follow the guidelines of SaaS model. They have different ways to cash clients, based of AI use, which means self-serviced customers and the other side, based of machine learning training, where agents talks to customers, and Marketeer builds the best knowledge base without effort and in real-time offers the best answer.They are following typical ideal scenarios of a silicon valley tech company, where they focus on growth, but from Europe. This is possible because they are so virtual, divided in 6 countries, speaking 6 languages in total, that is not typical for any other startup. They’ve based the development team at Barcelona together with Wayra – Telefonica, and the Sales management at Vienna, Austria. In marketeer the sales team is 3 times bigger than the development ones. This is because they finished a good product ready to scale and they want to grow just based on their own sales, avoiding high burn rates.